StriveAI  ·  Liverpool  ·  London  ·  Dubai

Every great business
has a movement.

Hundreds of parts you never see, turning in perfect time, so that everything in front of the glass looks effortless.

i.

Calls, bookings,
books, follow-ups.

Enquiries answered. Diaries filled. Invoices raised, chased and reconciled. When the work behind a business is done properly, nobody notices. That is the point.

ii.

At its heart,
a heartbeat.

The balance wheel swings back and forth, thousands of times an hour, and never misses a beat. That is the standard we build to.

iii.

Human craft.
Machine precision.

The patience of a master sculptor, carried into every hour of your business by intelligence that never stops ticking.

AI systems  ·  Bookkeeping  ·  Back office

Crafted like
a masterpiece.
Run by intelligence.

iv.

Every angle,
considered.

From the curls of his hair to the fall of his cloak, nothing on a masterpiece is accidental. The same is true of the work behind your business.

v.

And at its heart,
the movement.

The part nobody sees, keeping everything else in perfect time.

Scroll
i.Lost time

Every business is losing time it never sees go.

Not in one big moment. In small ones, every day, while you're busy doing the work that matters.

  1. The call that rang out while you were opening up.Missed
  2. The invoice you meant to chase before lunch.Unpaid
  3. Three enquiries, one answer, two customers gone elsewhere.Unanswered
  4. The booking request sitting in Instagram until Monday.Waiting
  5. Receipts on the kitchen table. Bookkeeping, again, “this weekend”.Behind

None of it is hard. All of it takes time. And the time it takes is yours.

ii.The calibre

So we build the parts that keep it.

Six pieces of one movement. Each does one job beautifully, all of them work together, and we look after every one, every month.

Crimson hairspring and balance wheel
The balance, the heartbeat
Steel wheel with finely cut teeth
The train wheels, counting every turn
Ring of rubies set around the rotor's centre
The jewels, where friction disappears
Red jewel on a polished bridge
The escapement, which never lets time slip
Engraved rotor marked STRIVE
The rotor, which winds the whole movement
The StriveAI watch, whole, in its black case
The face, the part your customers see
No. IThe heartbeat

The Receptionist

Answers, books and qualifies, day and night

Every call, WhatsApp, Instagram message, email and website enquiry answered in your tone of voice, in any language. Bookings made, questions handled, and the right ones passed to your team.

  • Phone
  • WhatsApp
  • Instagram
  • Email
  • Website
No. IIThe count

The Accounts Clerk

Your books and your cash, kept moving

Receipts and bills captured from a photo, invoices raised the moment a job is done, overdue payments chased politely and persistently, and everything matched and ready for your accountant. Credit control and bookkeeping admin, without hiring for either.

  • Bookkeeping admin
  • Credit control
  • Payroll prep
  • Accountant-ready
No. IIIThe jewels

The Operations Manager

The running of the place, handled

Staff rotas built around your bookings, sickness cover found by message, stock tracked and supplier orders drafted, certificates and renewals chased before they lapse, and every document filed where it belongs.

  • Rotas
  • Stock & ordering
  • Compliance
  • Documents
No. IVThe escapement

The Sales Team

Every lead worked to a yes or a no

New leads qualified and quoted within minutes, proposals drafted from your past wins, every quote chased, and your old customer list worked properly, so the money already sitting in your database comes back in.

  • Qualifying
  • Quotes & proposals
  • Chasing
  • Reactivation
No. VThe rotor

The Command Centre

Your whole business on one screen

Every lead, booking, job and payment in a system built for your trade, a staff app on your team's phones, and a monthly report showing exactly what was done and what it brought in.

  • Industry CRM
  • Staff app
  • Live dashboard
  • Monthly report
No. VIThe face

The Storefront

Websites made to this standard

A website that does your business justice, with your receptionist built in, so every visitor can ask, book and buy. The one you're looking at is ours.

  • Design
  • Build
  • Booking built in
iii.The workshop

Jobs, not features.

Most people hear "AI" and think chatbot. The real value is in the jobs that quietly eat your week. Here are some we can take on. If someone in your business spends hours on it, there's a good chance we can build it.

Ref. 01

The Sales Progressor

Chases solicitors, brokers and buyers every week, updates your vendors before they ring you, and flags any sale that's going cold.

Instead ofa full-time sales progressor
  • Estate agents
Ref. 02

The Estimator

Customers send photos and measurements. It sends back an itemised quote in minutes, priced from your own rates, for you to approve.

Instead ofevenings writing quotes
  • Trades
  • Cleaning
  • Removals
Ref. 03

The Bid Writer

Drafts tenders, proposals, method statements and risk assessments from your past wins and the client's brief, ready for you to polish.

Instead ofdays lost to every tender
  • Construction
  • Agencies
Ref. 04

The Credit Controller

Chases every overdue invoice on a schedule, offers payment plans within your rules, and tells you who's starting to slip.

Instead ofa part-time credit controller
  • Anyone who invoices
Ref. 05

The Rota Manager

Builds staff rotas around your bookings, handles shift swaps, and finds cover by messaging available staff when someone calls in sick.

Instead ofSunday nights on the rota
  • Hospitality
  • Gyms
  • Care
Ref. 06

The Buyer

Tracks what's selling and what's running low, drafts your supplier orders and spots when prices start creeping up.

Instead ofstock counts and guesswork
  • Restaurants
  • Bars
  • Salons
Ref. 07

The Maintenance Desk

A tenant reports a problem with a photo. It works out the issue, books the right contractor, keeps everyone updated and logs the cost.

Instead ofbeing on call for every leak
  • Landlords
  • Holiday lets
Ref. 08

The Compliance Officer

Tracks every certificate, licence, inspection and training renewal, books them in and chases them before anything lapses.

Instead ofthe spreadsheet nobody updates
  • Property
  • Clinics
  • Venues
Ref. 09

The Recruiter

Writes and posts the advert, screens every applicant, runs first-round interviews by phone or WhatsApp, and books your shortlist in.

Instead ofreading two hundred CVs
  • Anyone hiring
Ref. 10

The Trainer

Turns how you do things into clear guides, trains new starters by message, and answers staff questions at 2am so they don't ring you.

Instead ofrepeating yourself to every new hire
  • Growing teams
Ref. 11

The Note-taker

Turns consultations, calls and meetings into notes, letters and action lists, and updates your records, ready for you to check and sign.

Instead ofan hour of notes after every clinic
  • Clinics
  • Consultants
Ref. 12

The Client Onboarder

Collects ID, documents and signatures from new clients, chases whatever's missing and sets everything up, so work can start on day one.

Instead ofchasing clients for paperwork
  • Accountants
  • Law firms
  • Lettings
Ref. 13

The Site Clerk

Turns voice notes from site into daily diaries, snag lists and variation records, and matches subcontractor invoices to what was ordered.

Instead ofpaperwork after a twelve-hour day
  • Construction
Ref. 14

The Events Planner

Turns a private-hire enquiry into a tailored proposal with menus and pricing, then builds the run sheet, dietary list and final numbers.

Instead ofweeks of back-and-forth emails
  • Venues
  • Hotels
  • Restaurants
Ref. 15

The Paperwork Reader

Reads delivery notes, contracts, statements and invoices, pulls out what matters and puts it exactly where it belongs.

Instead ofhours of data entry
  • Logistics
  • Wholesale
  • Property
Ref. 16

The Retention Manager

Spots the customers about to drift away before they do, and acts: a personal message, an offer, a call booked in.

Instead ofnoticing they've gone months later
  • Gyms
  • Salons
  • Memberships
Ref. 17

The Prospector

Finds businesses that fit your ideal customer, researches each one, writes a personal first message and books the meetings into your diary.

Instead ofcold-calling a list
  • B2B
  • Agencies
  • Trades
Ref. 18

The Analyst

Pulls your tills, bookings, bank and reviews into one weekly briefing, and answers questions about your business in plain English.

Instead ofnumbers you never get time to read
  • Every owner

Don't see the job that eats your week? That's what the consultation is for.

Also built in our workshop: websites, booking and landing pages, email campaigns, social content and fully custom apps.

The Apollo Belvedere in marble, its face and chest broken open to reveal a working watch movement
iv.The figure
Precision is a form of respect.

He's a 3D scan of the Apollo Belvedere, the marble that has stood in the Vatican in Rome for over five hundred years. Our founder chose him for one reason: every curl and every fold of that cloak was decided by a human hand.

That's how we work. Intelligence runs the movement. The human touch is the masterpiece.

Apollo Belvedere · Vatican Museums, Rome · scanned from the cast in the Royal Cast Collection, Copenhagen

Assembling the machine
v.The machine

Built like
a race car.

What you see is the bodywork. What wins races is everything underneath. This is the engineering that sits behind every system we build. Keep scrolling and we'll take it apart.

Every part,
in the open.

Most AI tools are a chatbot bolted onto a website. Ours are engineered systems, with every part built for a reason.

01Front wing

It plugs into
what you have.

Your booking system, calendar, accounts, till, inbox and spreadsheets. We connect to the tools you already run on, so nothing has to be thrown out and nobody has to learn a new system.

02Nose

Trained on
your business.

Your price list, your policies, your past emails, your way of saying things. It learns from your own documents, so it knows your business, not just the internet.

03Front corner

Guardrails,
set by you.

What it can say, what it can promise, what it can spend and what it must never touch. Every limit is written down and built in before it ever speaks to a customer.

04Cockpit

You, in
the seat.

Anything that matters comes to you to approve first: a refund, a big quote, a difficult customer. One tap on your phone and it carries on.

05Steering wheel

Steer it
by message.

Prices changed? New opening hours? Just send us a WhatsApp and it's updated. You can also ask your business questions, like "how did Saturday compare to last month?", and get a straight answer.

06Floor

The downforce
nobody sees.

Your data stays yours. Access is locked down, every action is logged, and everything is handled under UK data protection law. Built properly from the floor up, not patched later.

07Rear corner

Tested before
it races.

Before launch, we run it against real situations from your business, including the awkward ones, until it handles them the way you would. Then you test it yourself.

08Rear wing

Stable
at speed.

We watch every system, tune it monthly and add parts as you grow: a second site, a new team, a new service. It scales with you instead of breaking under you.

Built to
be driven.

Yours is assembled in 3–5 business days, starts with a free consultation, and runs on a rolling monthly basis.

vi.On the bench

Recent work.

Real businesses, built and running. Every site here was designed and made by us, and every system behind them is one we look after.

whitetiger-liverpool
No. 01Restaurant & cocktail bar · Liverpool

White Tiger

A new website for one of Liverpool's waterfront restaurants, with an AI concierge that answers menu, dietary and booking questions around the clock, plus the phone line, Instagram and content behind it.

  • Website
  • AI concierge
  • AI phone
  • Instagram
  • Content
Visit the site →
jagota golf travel
No. 02Luxury golf travel

Jagota Golf Travel

A cinematic, scroll-driven site for a luxury golf travel company: a rendered ball in flight, destinations, resorts and journeys, all told as one story that ends in an enquiry.

  • Website
  • 3D renders
  • Enquiries
Visit the site →
dvc interiors
No. 03Show homes, staging & Airbnb styling

DVC Interiors

A walk-through website for an interior stylist: the doors open, you step inside, and the portfolio unfolds room by room, aimed squarely at developers and hosts.

  • Website
  • Walk-through
  • Portfolio
Visit the site →
Inside the systems

What you get behind the glass.

Shown with our demo restaurant, Fennimore. Your version is built around your business, your trade and your numbers.

FennimoreReservations · TodayLive
Enquiries47+12 after hours
Booked3166% converted
Covers118of 140
Table for 6, Sat 8pmBooked
Gluten-free options?Answered
Private hire, 40 guestsTo you
Missed call, 23:14Called back
Birthday cake requestNoted
The dashboardEvery conversation, booking and lead, live, in one place.
9:41Fennimore Staff
New bookingPatel, 4 guests · Fri 7:30pm · via WhatsApp
Needs youPrivate hire for 40 · budget £3k · call back today
Review left★★★★★ "Best dinner in Liverpool"
Deposit paid£50 · Morgan, 8 guests · Sat
The staff appNew leads and bookings on your team's phones the second they land.
Service recordSeptemberFennimore · example
Calls answered
412
Messages replied to
1,086
Bookings made
296
After-hours enquiries caught
138
New Google reviews
41
Average reply time
9 sec
Serviced by StriveAI
The monthly reportEvery month, in writing: what your system did and what it brought in. Example figures shown.
Hear it for yourself

Call our demo restaurant, or message it on WhatsApp. It answers like it would for your business.

AI phone+44 333 038 9485
WhatsApp+44 7982 356430
vii.Every house

Every house keeps its own time.

A hotel's busiest hour is a dentist's quietest. Each system is set to the rhythm of its trade: its rush, its language, its paperwork and its customers.

Hotels

Hotels, apartments & resorts
23:40the late arrival

Guests answered at 2am in their own language, upgrades offered before arrival, housekeeping rotas built around check-outs, and every review answered by morning.

Property

Agents, landlords & developers
21:15the viewing request

Sales progressed every week without a progressor, repairs triaged from a tenant's photo and the contractor booked, certificates chased, and valuation leads nurtured until they list.

Dental & clinics

Practices, clinics & aesthetics
08:00the morning rush

Recalls that actually fill the diary, treatment plans followed up, consultation notes drafted for the clinician to sign, and patient questions handled with complete discretion.

Dealerships

New, used & prestige
16:20Sunday's enquiry

Sunday's enquiry answered on Sunday, part-exchange details captured up front, finance leads qualified, and every service and MOT date turned into a booking.

Restaurants & venues

Restaurants, bars, clubs & events
18:30the full book

Private hire turned into a proposal in minutes, deposits taken, rotas built around covers, and supplier orders drafted from what actually sold.

Gyms & wellness

Studios, clubs & spas
06:00the first class

Members about to cancel spotted and saved, trials turned into memberships, PT diaries managed, and class waitlists filled automatically.

Construction & trades

Contractors & developers
07:10the quote on site

Quotes priced from photos, tenders drafted, site diaries written from voice notes, and every subcontractor invoice matched to the order.

Salons & barbers

Hair, beauty & grooming
10:30the walk-in

Cancellations refilled from the waitlist, deposits taken, product reorders drafted, and every client due a visit invited back before they book elsewhere.

Your business

If it runs on time, it fits
Any hourtell us yours

Not listed? Tell us which jobs eat your week and we'll show you what could take them off your plate, at a free consultation.

viii.The audit

We'll ring you tonight.

A free missed-call audit. After hours, we contact your business the way your customers do: a phone call, a WhatsApp, an Instagram message and your website. Then we show you exactly what they experienced.

  1. 21:47
    We call, message and enquire

    Phone, WhatsApp, Instagram and your website, outside your opening hours, like a real customer would.

  2. +24h
    We time every reply

    Which got answered, how long each took, and which never came back at all.

  3. 48h
    You get a one-page report

    What your customers heard, where enquiries slip through, and roughly what that's costing you each month.

  4. Free
    No obligation, ever

    Keep the report. If you'd like it fixed, we'll show you how at a free consultation.

ix.Specification

Calibre S‑01.

The balance wheel of the StriveAI movement, its crimson hairspring and ruby jewel
The balance wheel: the heartbeat of a fine watch.
Back and forth, every second of every day.
Power reserve
24 hours a day, 7 days a weekNights, weekends and bank holidays included.
Channels
Phone, WhatsApp, Instagram, email and website
Complications
Reception, accounts, operations, sales, reporting, and any job you can describe
Assembly
3–5 business daysFrom your consultation to a working system.
Servicing
Every month, included
Contract
Rolling monthlyNo long tie-ins. We earn our place every month.
Consultation
Free, with no obligation
Territories
United Kingdom & Dubai
x.Assembly

From first word to first tick.

Four stages, each one done properly. You'll always know exactly where your system is and what happens next.

i.

Consultation

We sit down with you and learn how your business really runs: where the time goes, what gets missed, what you'd love off your plate.

Free
ii.

Design

We map every part of your movement: what it answers, what it books, what it records, and exactly when it hands over to you.

Made to measure
iii.

Assembly

We build, connect and test everything in your voice and with your details, then walk you through it before it goes live.

3–5 business days
iv.

Servicing

We run it, watch it and keep refining it, with a clear view of everything it's done for you.

Rolling monthly
xi.The watchmaker

Made by someone who cares how things are made.

The StriveAI movement in its black case, rotor engraved STRIVEAI

I grew up watching my mum turn empty rooms into works of art, and I learned early that the details nobody points out are the ones everybody feels. Behind the decks, I learned that everything comes down to timing.

StriveAI is both of those things, pointed at the part of a business most owners never get time for: the call that rang out, the invoice nobody chased, the customer who never heard back. We build the system that catches all of it, and then we look after it, every month, like it's our own.

If you've read this far, you care how things are made too. Let's talk. The first conversation is always free.

  • Artthe eye
  • Musicthe timing
  • Craftthe standard
Scarlett TyrrellFounder & CEO, StriveAI
Careers

Join the workshop.

We're growing across the UK and Dubai, and we're looking for two kinds of people. If you care how things are made, we'd love to hear from you.

Sales · UK & Dubai · Remote-friendly

Sales closers & appointment setters

You're confident on the phone, you love a real conversation, and you want to sell something that genuinely gives business owners their time back. Flexible hours, full training on everything we build, and earnings that grow with what you close.

Engineering · Remote · Project or ongoing

AI systems builders

You build things that work: automations, integrations, voice agents, web apps. You sweat the details, you test properly, and you'd rather ship something beautiful than something quick. Show us what you've made.

Questions

Before we begin.

What does StriveAI actually do?

We build systems that take whole jobs off your plate: answering every call and message, chasing invoices, building rotas, writing quotes and proposals, progressing sales, keeping on top of compliance and reporting on your numbers. Take one piece or the whole movement, and we look after all of it every month.

Do I need to be technical?

Not at all. We handle everything from start to finish. You tell us how you like things done, and we build it and keep it running. If you can send a WhatsApp, you can work with us.

How long does it take?

Most systems are designed, built and tested within 3–5 business days of your consultation. Larger, multi-site builds are scheduled with you up front.

Will it sound like a robot?

It's set up in your tone of voice, with your answers and your way of doing things, and it hands over to a person the moment that's the better choice. Don't take our word for it: ring our demo restaurant, Fennimore, on +44 333 038 9485 and hear it for yourself.

How much does it cost?

Every system is made to measure, so we quote after a free, no-obligation consultation, once we understand what your business needs. Everything runs on a rolling monthly basis.

Am I tied into a contract?

No. We work on rolling monthly contracts. We'd rather earn your business every month than lock you in.

Where are you based?

Between Liverpool and London, working with businesses right across the UK and in Dubai.

Epilogue

Your business,
running like clockwork.

Tell us how your business runs and we'll show you what it could look like, at your free consultation. No pressure, no jargon, no obligation.

WhatsApp+44 7497 104714
Emailhello@striveai.london
Last updated 10 October 2026

Privacy policy.

This policy explains what personal information StriveAI collects, why, and what you can do about it. We keep it short and plain on purpose.

Who we are

StriveAI is a trading name of Scarlett Tyrrell, based in the United Kingdom. For anything to do with your information, email hello@striveai.london. We are the "controller" of the information described here, under the UK General Data Protection Regulation and the Data Protection Act 2018.

What we collect

Why we use it

The chat on this site

Answers in the website chat are written by an AI system trained on information about StriveAI. Messages you send are used to answer you and, if you ask, to arrange a call back. Please don't share sensitive information such as health or financial details in the chat.

Who we share it with

We never sell your information. We use carefully chosen service providers to run our business: website hosting, email, messaging, AI and payment services. They only process your information on our instructions and under contract. Some of them store data outside the UK; where they do, we rely on the safeguards UK law requires, such as adequacy regulations or the UK's approved contract clauses.

Your customers' data

When we build and run a system for your business, the information your customers give it belongs to you. We handle it as your "processor", only to provide the service, under a written agreement that sets out how it is protected.

How long we keep it

Enquiries that don't go further are deleted within 24 months. Client records are kept for six years after our work together ends, as UK tax law requires. You can ask us to delete your information sooner where the law allows.

Your rights

You can ask to see the information we hold about you, have it corrected or deleted, restrict or object to how we use it, or receive a copy to take elsewhere. Email hello@striveai.london and we'll respond within one month. If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk, though we'd appreciate the chance to put it right first.

Changes

If we change this policy, we'll update the date at the top of this page.